J’son Chan awarded the 10th Malaysia Top 50 Emerging Entrepreneurs Awards 2025

In the dynamic landscape of entrepreneurship, where innovation and collaboration define survival, J’son Chan, founder of Brandlr Group, stands out as a visionary who transforms business from competition into co-creation. His journey from a young freelancer striving for survival to the creator of a thriving multi-subsidiary ecosystem,embodies the new generation of entrepreneurs who build not only enterprises, but communities of growth and purpose.

J’son’s entrepreneurial journey began during his university years, driven by necessity rather than ambition. What started as freelance work soon evolved into an understanding that business could be a vehicle for empowerment. After the MCO era reshaped the business world, he realized that people are the true capital of any enterprise. 

Building a business in an unfamiliar city with no network or resources was his first great trial. From cold calls to door-to-door sales, he learned the essence of persistence and trust. Every rejection taught him that entrepreneurship is built on relationships, collaboration, and the courage to try again. 

Under his leadership, Brandlr Group grew from a small creative team into a dynamic ecosystem integrating branding, marketing, and business incubation. Guided by the belief “We Work, We Share, We Grow,” the group nurtures talents and startups through shared resources and collaborative growth. 

For him, leadership is not a title but a responsibility,like a captain guiding a ship through unknown waters. He empowers his team to experiment and learn from mistakes while safeguarding them from irreversible pitfalls. 

Beyond profit, Brandlr Group devotes itself to nurturing the next generation of entrepreneurs. Through mentorship programs, youth entrepreneurship workshops, and real-project collaborations, J’son and his team share their experiences to help others navigate the challenges of building a brand in today’s fast-changing world. 

Looking ahead, he envisions Brandlr Group as the leading platform for SME brand transformation in Malaysia. He plans to scale its ecosystem, incubate new leaders, and help more local brands achieve sustainable and professional growth.

To J’son, the “Emerging Entrepreneur” title represents more than just an honor — it is a symbol of leadership, perseverance, and responsibility. Reflecting the spirit of “Brandlr”where integrity shapes quality and sharpness drives innovation,he believes that only through continuous learning and bold innovation can a leader empower others, elevate the organization, and advance the industry toward a greater future.