Jenny Tan Siew Hong awarded the 13th Golden Phoenix Awards - Entrepreneurial Excellence Awards 2025

In the fast-changing beauty industry, only a few can thrive through shifting trends and economic cycles—and Jenny Tan Siew Hong is one of them. With 26 years of expertise and Easydo’s 16-year foundation, she has grown Easydo Excellent Sdn Bhd into one of Malaysia’s most trusted professional-grade skincare brands, partnering with over 200 beauty salons and more than 100 agents.



She won the 13th Golden Phoenix Award 2025-Entrepreneurial Excellence Award is a testament to her achievements and Easydo’s unwavering commitment to quality and integrity.

Easydo’s story began humbly. Starting from a small treatment room, Jenny Tan Siew Hong dedicated herself to hands-on learning, continuous improvement, and understanding the real needs of women seeking safer, more effective solutions. Over the years, she built Easydo into both a professional aesthetics centre and a full-range skincare and haircare brand whose products are now supplied wholesale to salons nationwide and represented by more than 100 agents.

Her leadership philosophy has always been rooted in sincerity. Every service, every product, and every training session reflects her belief that quality must come before growth. In the early years, she personally handled consultations, treatments, supplier sourcing, customer care, and product testing, ensuring that Easydo’s promise of safety and effectiveness remained uncompromised.

Today,Easydo collaborates with more than 200 beauty salons across Malaysia and operates an 8,000-sq-ft, four-storey flagship beauty centre—providing the industry with professional, results-driven skincare solutions while elevating beauty standards through continuous education.

Its team of agents has surpassed 100 members, growing steadily through structured training, easy-to-learn product knowledge, and strong backend support.

This network of trust is a true reflection of the value Easydo has built over the years.Under her leadership,Easydo Aesthetic Centre offers comprehensive services,from facial pigmentation and skin-boosting treatments to eyebrow embroidery,massage,body alignment,and hair removal.Customers trust not only the results,but the safety, comfort, and professionalism throughout.Every detail, from treatments to products and support, reflects the brand’s dedication and care.

As a leader, she embodies discipline,gratitude,and empathy. She believes that a strong team grows when the leader grows first. Her mentorship approach has shaped a culture of sincerity, mutual respect, and accountability,allowing her staff and agents to flourish under her guidance.

As Easydo Exclusive Sdn Bhd continues expanding across Malaysia and into regional markets,Tan Siew Hong remains committed to elevating industry standards through education, innovation and high-quality skincare solutions. Achiving the 13th Golden Phoenix Awards-Entrepreneurial Excellence Awards 2025 is not a conclusion but a new starting point,a recognition that fuels her determination to create more opportunities for women, uplift the beauty industry and build a brand that continues to inspire for decades to come.