In the fast-paced world of advertising and branding, many leaders chase attention through noise and spectacle. But for Elaine Teh, the true strength of a brand comes from sincerity and substance. To her, a brand isn’t just about getting attention; it’s about creating real, lasting connections with people simultaneously. With this belief at heart, Elaine founded Team Moxim Sdn. Bhd. in 2006. Starting out with just determination and a vision, she built her company step by step, guided by authenticity, creativity, and trust.

Elaine’s entrepreneurial path has been defined by progress at every turn. In 2010, she expanded into sound production and new markets, assembling a multidisciplinary team that could deliver across platforms. By 2015, she had diversified into event management, scaling new heights and broadening her impact. Embracing the digital shift in 2017, Elaine led her team into an era of transformation, pursuing relevance in a rapidly changing landscape.

Her mantra—“Be tougher, every step we overcome”—guided her through every challenge, pushing her and her team to rise stronger after every stumble. For Elaine, every challenge was an opportunity to become stronger and better.

In an industry traditionally dominated by men, Elaine didn’t strive to be the loudest in the room—she aimed to be the truest. She led Team Moxim to craft experiences that resonate deeply and leave enduring memories. Her competitive edge lies not in volume, but in creating brand stories that move hearts and inspire action. Her success is built on observing, studying, and understanding the consumer, then shaping brand logic into meaningful experiences that touch lives.

At the heart of Elaine’s leadership is a simple but powerful belief: Opportunity doesn’t wait. She leads with a drive to keep moving forward, always seeking the next challenge and never settling for stagnation. For Elaine, real leadership means staying ahead of the curve, embracing change, and turning uncertainty into opportunity.

Her core principle is clear—chase transformation, maintain momentum, and never stand still. She believes that growth only happens when you keep moving, learning, and evolving. “Failure and mistakes are part of the journey; stagnation is not,” Elaine often says. She encourages her team to see setbacks as stepping stones and to always strive for progress, no matter how small.

To Elaine, social responsibility is more than just giving back—it’s about using every campaign and message as an opportunity for positive influence. She believes that brands have the power to foster kindness, perseverance, and hope. Through her work, she seeks to instill confidence in consumers and encourage belief in the products they trust, always aiming to enhance lifestyles and inspire positive change.

Today, Elaine is a beacon in the advertising and branding world—not just for her professional achievements, but for the values she embodies. She has shown countless women that success doesn’t require everyday adopting aggression; gentleness and authenticity are powerful too. In a complex and demanding business world, Elaine proves that women can lead, inspire, and shine—on their own terms.

Her journey is a testament to the enduring power of vision, resilience, and sincerity. As she stands on the stage at the Golden Phoenix Awards, Elaine is not just celebrated as an entrepreneur—she is a role model, lighting the way for future generations to dream bigger, dare harder, and always, always keep moving forward.