Christine Seah Siew Hua

Founder

Since young, Christine Seah had an unwavering passion for beauty. Right after graduation, she entered the beauty industry — mastering skincare, makeup, nail art, hairstyling, semi-permanent makeup, and eventually medical aesthetics. Through relentless learning and innovation, she built a full-spectrum beauty brand that integrates artistry, professionalism, and advanced technology.

Her brand vision goes beyond appearances — aiming to help clients rediscover confidence and authenticity from within. Beauty, in her philosophy, is not just about outward transformation, but a journey of inner empowerment and self-worth.

The Entrepreneurial Journey

Since 2011, Christine and her husband have built their business from the ground up — weathering challenges and gaining strength through every trial. As both entrepreneurs and consumers, they deeply understand clients’ true needs: safety, innovation, skill, and sincerity. Together with their team, they crafted a premium beauty brand experience, featuring European-grade products, certified technologies, and heartwarming service.

Looking Ahead

Christine envisions establishing an integrated beauty hub that combines education and professional services. Recognising the industry’s talent gap, she aims to nurture a new generation of professionals in Johor Bahru through structured training programs. The goal is to elevate service standards and contribute to the sustainable growth and prestige of Malaysia’s beauty industry.