Hui Chan Yew awarded the 10th Malaysia Top 20 Entrepreneur of the Year Awards 2025

A visionary entrepreneur who turned personal loss into purpose, Mr. Hui Chan Yew is redefining affordable healthcare in Malaysia. His journey from hardship to hope is not just inspiring—it is transforming lives.

In an age dominated by technology and constant change, it takes rare foresight to spot the next big wave. In 2017, well before the explosion of live-stream commerce in Southeast Asia, Mr. Hui Chan Yew launched his own Facebook channel—“EU (一优直播平台)”—streaming live product sales directly to consumers. It began with electrical appliances, but it would soon become something much more meaningful.

The turning point came with the illness and eventual passing of his father. Regular hospital visits, long pharmacy queues, and exorbitant costs for supplements opened his eyes. Why are so many people falling ill? Why is wellness such a privilege? The answers ignited a powerful purpose: to make health accessible and affordable to all.

Thus was born EU GROUP SDN BHD. With a mission grounded in empathy and fueled by science, EU set out to offer health supplements that were effective, reliable, and—most importantly—affordable. But Mr. Hui’s strategy was never just product-centric; it was deeply educational. He believed in empowering customers through knowledge.

The path was far from smooth. Mr. Hui endured betrayal from business partners, financial setbacks, and moments when bankruptcy loomed. But each time, he turned inward—devoting an hour each day to quiet contemplation. “When your mind is calm,” he says, “solutions appear.”

Behind him stood a powerful force: his wife. Her unwavering belief in him kept him anchored during the stormiest nights. “Without her, I wouldn’t be here,” he admits.

As a leader, Mr. Hui redefines corporate culture. At EU, employees are not judged by degrees or background but by passion and mindset. “If you trade your time for the company,” Mr. Hui says, “I’ll give you freedom and high pay in return.” This spirit of mutual respect creates a joyful, liberated work environment where employees serve customers with sincerity.

EU GROUP also embodies social responsibility. Every month, the company donates to orphanages and financially struggling patients in need of surgery. For Hui, doing good is not an obligation—it’s a way of life.

Looking ahead, Mr. Hui plans to expand into medical devices and a broader wellness ecosystem. His three-year vision is clear: to democratize healthcare so that every household, regardless of income, can live well.

Winning the Malaysia Top 20 Entrepreneur Award is a milestone, but for Mr. Hui, it’s only the beginning. He sees it as recognition not just of success, but of responsibility—to keep pushing forward, to keep serving, to keep inspiring.

His journey is a living testament that even from personal loss, something beautiful can emerge—if guided by empathy, courage, and purpose.