MSPUIYI (Siew Pui Yi)‬ ‭

^{MSPUIYI HAS BEEN AWARDED THE 10TH MALAYSIA TOP 20 YOUNG ENTREPRENEUR AWARDS 2025, A POWERFUL RECOGNITION OF HER REMARKABLE TRANSFORMATION FROM ONLINE INFLUENCER TO ENTREPRENEURIAL ICON.}

A SELF-MADE JOURNEY

Her story didn’t begin with privilege, but with purpose. Born and raised in Malaysia, MSPUIYI defied convention to become a self-made, multifaceted icon: influencer, DJ, actress, entrepreneur, and philanthropist. What began as casual online content in her teenage years evolved into a global brand, amassing nearly 30 million followers and earning her the title of Malaysia’s most-followed public figure. Yet behind the spotlight is a story of resilience. After surviving online exploitation at a young age, she took back control, reclaiming her narrative, rebuilding her image, and creating a platform entirely on her own terms.

THE GLOBAL DJ BREAKTHROUGH

Her breakthrough as an international DJ in 2023 marked a new era. In just a few years, she performed in over 13 countries, played more than 100 shows, and appeared at six major music festivals, sharing stages with EDM giants like Martin Garrix, Steve Aoki, Tiesto, Mr. Black, and Marnik. Her top-performing singles, including “Men-Mory,” “Hold On Tight (Ooh La La),” and “Lose My Mind,” have resonated with fans across East and West, surpassing 200 million streams by 2025.

ACTING AND ACTION TRANSFORMATION

MSPUIYI also stepped into the film and drama industry, appearing in Pulau, KL Love Story, and the Astro Originals drama series Honey Trap. In 2024, she began intensive action training under a Shaolin master, Malay action director and wrestler Ayez Shaukat, and Taiwanese MMA icon Chen Chih-han (館長). The transformation created viral buzz online, shattering old beauty-centric labels and positioning her as a future Asian female action star.

FASHION, CULTURE & SPORTS

MSPUIYI’s crossover appeal extends beyond entertainment into fashion, culture, and sports. She was invited to Kuala Lumpur Fashion Week (KLFW) 2023, Next in Vogue 2024 in Singapore, and made striking closing appearances at Dickson Lim’s runway shows during Mercedes-Benz Fashion Week Kuala Lumpur (MBFWKL) in both 2024 and 2025. In 2025, she launched her streetwear crossover collection Hotter Than Hell with Stoned & Co., blending music, fashion, and fearless attitude into one bold visual identity. Her high-profile red carpet appearances include Festival Filem Malaysia (FFM) 2024, MAD Video Music Awards 2024 in Greece, and Walk Bell John Awards 2024 in Taiwan, where she stunned the audience alongside Namewee. She also actively participated in events such as Ascaro’s Padel International Women’s Day 2024 and MotoGP 2025, proudly supporting world champions Nicol David and Álex Márquez. These appearances reflect her respect for athletic excellence and her ever-expanding influence across industries.

PHILANTHROPY & SCHOLARSHIP

In 2023, MSPUIYI launched a USD 1 million scholarship in partnership with the Educapital Foundation, aiming to support underprivileged students across Asia in accessing education. Beyond scholarships, she supports orphanages, food drives, and spiritual initiatives, making philanthropy not a campaign, but a lifelong commitment. Her motivation is rooted in personal experience, she once struggled financially and understands the value of education deeply.

THE ENTREPRENEUR BEHIND THE BRAND

MSPUIYI is currently pursuing her MBA at York St John University in the UK, embodying a spirit of continuous growth, even while touring globally. She is the Founder and Managing Director of The M Makers, the company powering her brand, focusing on artist management, content creation, global artist collaborations, brand partnerships, and music projects. The “M” stands for MSPUIYI herself. The M Makers isn’t just a company, it’s the engine of a global brand rooted in her identity.

RECOGNITION & GLOBAL IMPACT

In 2023, MSPUIYI was named one of Asia’s Top 50 Female DJs and received the “Malaysia Highest Following Award” from Sevenvault. Earlier in her journey, she was listed among Malaysia’s Top 100 Hottest Women (2016) and earned 3rd Runner-Up and Best Team Award in the Asia Super Challenge (2017). She made history as the first Southeast Asian woman to appear on the cover of Penthouse (USA), breaking cultural boundaries in global media representation. Her international magazine features also include Playboy (USA), StarCentral (Australia), JKF (Taiwan), Licence (UK), Grazia (Italy), Hypebeast (Hong Kong), as well as Malaysia’s Kosmo! Hib Glam and Feminine. She has been invited to a wide range of variety and talk shows, including Dee Girls Talk (hosted by 小S), Bailingguo News, Astro SYOK, Tantan News, Eight FM, and The Titan Podcast hosted by Singapore’s top YouTuber JianHao Tan.

CONCLUSION

From a content creator to a global entrepreneur and cultural representative, MSPUIYI has broken boundaries and carved her own path to success. She isn’t just an influencer, she’s a creator of influence. Not just a symbol of beauty, but a force of action. As her brand reflects, she is a builder, a fighter, and a self-made woman who turned adversity into empire.