Profile

Jackal Cheng Siang Wee, Managing Director of KOPI RAKYAT SDN BHD, is a Malaysian entrepreneur with experience spanning financial investment, education, and F&B retail.

Originally from the small town of Taiping, Perak, Jackal began his career through a variety of hands-on roles, including working as a painter, salesperson and wedding photographer, before also gaining overseas working experience in Singapore.

In 2016, he was given an opportunity to join the management team and become one of the major shareholders of a Malaysian listed company. The experience provided him with valuable exposure to corporate management, capital markets and investment strategies.

During the MCO period in 2020, Jackal further developed his approach to stock market trend investing and established a practical investment system known as “Stock Alchemy”. In the same year, he founded Sifu Saham Academy to share his knowledge of stock investment and help aspiring investors work towards greater financial independence.

In 2023, he co-founded KOPI RAKYAT with two partners, bringing his experience in business and capital management into the F&B industry. Through an innovative business model, the brand expanded rapidly across Malaysia and into East Malaysia.

From a Kampung Boy in a small town to an entrepreneur spanning investment education and F&B retail, Jackal’s journey reflects his belief in continuous learning, practical execution and creating opportunities through entrepreneurship.

Entrepreneurial Journey

Coming from humble roots, Jackal began his entrepreneurial journey with a strong desire to build something of his own. Starting with a small coffee business, he gained first-hand experience in the realities of running a retail operation, from managing people and costs to understanding customer needs and improving daily operations.

As the business grew, Jackal began to rethink the limitations of the traditional franchise model. Rather than relying primarily on franchise fees to drive expansion, he developed a partnership-based approach in which investors and the headquarters share in the performance of each outlet, while the headquarters remains closely involved in site selection, renovation, recruitment, training and daily operations. This model aligned the interests of both parties more closely with the long-term success of each outlet.

His entrepreneurial journey was not without challenges. Early experiments with product innovation, team incentives and outlet operations provided valuable lessons. Jackal came to understand that meaningful innovation must be grounded in a deep understanding of local consumers, while sustainable growth requires more than individual experience—it requires systems that can be replicated and managed effectively.

He therefore expanded his focus beyond individual outlets to areas such as standardized store formats, financial management, data-driven operations, supply chain management and employee incentives. By building a more efficient and replicable operating system, he created a stronger foundation for sustainable expansion. For Jackal, true business strength is not simply measured by the number of outlets, but by whether the system behind them can continue to operate, scale and create value over time.

From running a single coffee business to building a platform designed for larger-scale growth, Jackal’s entrepreneurial journey reflects a continuous process of learning, adapting and evolving. It also represents a practical and resilient leadership philosophy grounded in long-term thinking and sustainable growth.

Company Overview

KOPI RAKYAT SDN BHD is a Malaysian F&B retail group focused on coffee and food & beverage chain operations.

Founded in 2023 by Jackal Cheng and two partners, the company combines modern business strategies with a scalable chain-store model to expand its presence across Malaysia.

Within two years, KOPI RAKYAT expanded to multiple locations across the country, including East Malaysia, and currently operates close to 50 outlets.

The group aims to further strengthen its nationwide presence, with a target of exceeding 100 outlets across Malaysia by 2028 while exploring future opportunities in the capital market.

KOPI RAKYAT’s long-term vision is to build a scalable Malaysian F&B brand with nationwide recognition through standardized operations, strategic expansion and strong brand development.

Expertise

• Business Management
• Brand Marketing
• Entrepreneurship
• Education & Training
• Financial Investment
• F&B Chain Management

Core Products & Services

• Coffee and F&B services
• F&B chain operations
• Restaurant and brand management
• Outlet expansion and franchise-style development
• Stock investment education
• Investment strategy and market trend analysis
• Entrepreneurship and business sharing

Key Achievements

Corporate & Brand Recognition

• 2025: World Halal Excellence Award
• 2026: The BrandLaureate Emerging & Rising Best Brand Award
• 2023: SeaUnicorn Top 10 Enterprise

Business Development

• Co-founded KOPI RAKYAT SDN BHD in 2023
• Expanded KOPI RAKYAT across multiple regions in Malaysia and East Malaysia
• Grew the brand to nearly 50 outlets within two years
• Targeting more than 100 outlets nationwide by 2028
• Exploring future capital market opportunities

Investment & Education

• Developed the “Stock Alchemy” stock market trend investment system
• Founded Sifu Saham Academy in 2020
• Shares practical knowledge and strategies related to stock market investment
• Certified as an Individual Representative with the Securities Commission Malaysia

Personal Recognition

• Featured in the Malaysia Successful People directory in 2022
• Recipient of The Page Excellence Entrepreneur Award
• Recipient of the Rising Star Award