In Malaysia’s OEM automotive technology sector, Thatcham Marketing Sdn Bhd stands as a symbol of stability, reliability, intelligence, and uncompromising safety. Established in 2002 by visionary entrepreneur Long Wan Ching, the company has spent more than two decades forging a reputation rooted in integrity, innovation, people-centric value, and an unwavering pursuit of excellence. Under his leadership, Thatcham Marketing Sdn Bhd has become one of the most trusted and respected names in the automotive technology landscape, earning the confidence of vehicle manufacturers, OEM partners, and industry stakeholders nationwide.

The reputation of Thatcham Marketing Sdn Bhd in the industry is not the product of chance or marketing strategy; it is the natural outcome of the uncompromising standards set by Long Wan Ching from the very beginning. For him, the fundamentals are non-negotiable: products must be reliable, promises must be honoured, and safety must never be compromised. He articulated the company’s mission with exceptional clarity to lead the future of automotive mobility through innovative, secure, and sustainable technologies that elevate safety, efficiency, and long-term environmental value. His vision is even more ambitious than to build a borderless, globally trusted technology group capable of shaping intelligent mobility ecosystems across regions.

Fully aware that OEM automotive systems are directly linked to human lives, he insisted from day one that the company uphold the strictest quality and safety standards, regardless of operational costs or market pressures. This commitment quickly positioned Thatcham Marketing Sdn Bhd as a dependable, credible, and long-term technology partner. The company’s consistency in technical delivery, rigorous quality controls, rapid response capabilities, and robust after-sales support culminated in its recognition as a Malaysia 100 Excellent Business Enterprises Golden Eagle Award winner in 2013. This accolade affirmed its standing as an industry leader.

Long Wan Ching’s entrepreneurial journey is one of Malaysia’s most compelling examples of SME leadership. He has always believed that while companies are built on technology, they are ultimately defined by the character and convictions of the people who lead them. In an era where many businesses chase speed and scale, he chose the more difficult but enduring path of integrity. He set clear expectations: no exaggeration of capabilities, no promises that cannot be fulfilled, no shifting of responsibility, no trading safety for profit, no withholding of truth from employees or customers, and no ceasing of improvement or innovation.

When the industry faced mounting challenges, he doubled down on quality, ensuring every product remained stable, precise, and trustworthy. When customers encountered issues, he did not delegate responsibility; instead, he personally ensured resolutions were delivered. When his team faced difficulties, he chose support over criticism and resource-building over blame. These qualities gradually shaped the essence of Thatcham Marketing Sdn Bhd's corporate culture: integrity is a norm, not a slogan; responsibility is instinctive, not optional. As a result, no matter how the automotive technology landscape evolves, clients continue entrusting Thatcham Marketing Sdn Bhd with their most critical systems, confident that the company will never betray its commitment to safety and reliability.

Despite Thatcham Marketing Sdn Bhd's strong industry presence, Long Wan Ching has never stopped propelling the organisation to higher ground. He continues to champion advancements in intelligent safety technologies, product reliability, and sustainable engineering, while strengthening talent development, enhancing operational processes, and maintaining a deep focus on customer needs. His leadership extends beyond company growth; it elevates the entire sector’s understanding of safety technology and strengthens Malaysia’s competitiveness in an increasingly electronic and data-driven automotive world.

In recognition of these qualities, Long Wan Ching is honoured with the 13th Asia Honesty Entrepreneur Award 2025, marking a distinguished acknowledgment of his values, character, contributions, and leadership. True corporate honour lies not in the scale of achievements, but in the principles upheld. True entrepreneurial greatness is not measured by how many people one influences, but by how many people become better because of that influence. Long Wan Ching’s success is both a technological achievement and a triumph of integrity. His story continues to inspire countless entrepreneurs who are building, striving, and pursuing their dreams with steadfastness.

Contact Information

Email: oem@caralarm.com.my